UI & visual direction
Typography, colour, spacing, and page compositions that reflect your brand and make the important information stand out.

Your website is often the first conversation someone has with your business. Make it clear, memorable, and easy to use—from the first impression to the next click.
Discuss website designingWebsite design starts with your audience, your message, and the action you want a visitor to take. I create modern, responsive layouts that bring those pieces together without making people work to find what they need.
Whether you need a professional business website, a focused landing page, or an eCommerce interface, the aim is the same: give your content a clear structure and your brand a consistent visual language. Design decisions are made around the actual pages, content, and devices your visitors use.
The final deliverables are agreed around your project. Here are the areas this service can cover.
Typography, colour, spacing, and page compositions that reflect your brand and make the important information stand out.
Layouts planned for desktop, tablet, and mobile, with attention to navigation, readable type, and touch-friendly controls.
A clear route from introduction to enquiry, booking, or purchase, with useful calls to action and fewer confusing steps.
We identify the pages, content, business goals, and brand references before deciding how the site should look.
I develop the visual direction and page layouts around your content and the journeys visitors need to complete.
We review the designs, check small-screen layouts, and prepare the agreed design for development.
Yes. Share your logo, brand guidelines, colours, and any existing marketing material. The website can follow that identity while improving the layout and usability.
Design and development can be scoped together, or design can be a separate engagement. We agree the deliverables before starting so you know what is included.
Responsive layouts are part of the design approach. Navigation, content hierarchy, and controls are considered for smaller screens as well as desktop.
Your goals, a page list, available copy and images, brand assets, and a few reference websites are a useful starting point. Missing content can be identified during planning.